Call Tracking allows you to track calls from your site and understand precisely what marketing activity brought them there; whether it was from another site, Google or your own paid search campaign.
So no more will you need to figure how your caller has found you.
Call tracking is a vital tool for any business that spends money on advertising across multiple stations. Clients with AdWords possess an intrinsic need to track the calls that are relevant to their key words, to be able to comprehend which keywords deliver call conversions. monitor phone calls Without visibility of call conversions, it’s simply not feasible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions enough?
Most clients are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it allows you to see your ROI for each of these very important channels not only Google PPC. This is essential actionable data allowing you to optimise the efficacy of each of your marketing channels, key to the success of any business.